With a new year fast approaching, developments are afoot for UK wholesaler Workware as its parent company, Carrs Billington Agriculture Ltd, a major supplier of agricultural products, invests heavily in a new vision: ‘leading the way for a sustainable future through people, products and innovation’. Along with a revised business structure and investment in PR and marketing, retailers will benefit from an integrated, company-wide IT infrastructure.
Workware, based in Carlisle, supplies quality specialised products to the arboriculture, forestry, horticulture and agricultural retail industry. This year has seen many changes internally, including a simplified pricing structure. In 2021 there will be more new and improved systems in place, such as a unique pre-ordering system for Hendon Tripod Ladders to meet ever-increasing demand. This will allow retailers to pre-book stock which will be stored in Workware’s warehouse at no extra cost. This new system will be rolled out for other key brands under the Workware umbrella, including Climbing Technology (CT), Simarghu and Haix.
New products are also on the horizon across the Workware brands, from innovative harness offerings from Simarghu to a feature-packed, safety-first, Climbing Technology Aries Tree helmet. To help promote these new launches and guide the business restructuring, Workware has appointed James Ferguson as Marketing and Communications Manager working across the Carrs Billington portfolio. A keen outdoor enthusiast, James joins the Company following a marketing role with Kandersteg International Scout Centre. Prior to that he worked with The Outward Bound Trust after graduating from Lancaster University with a BA Hons in Politics and International Relations. In addition, outdoor active lifestyle PR and marketing agency Spring PR has been brought on board to assist with reputation management, media relations, product placement and influencer marketing.
Sophie Smith, Head of Product Management & Marketing at Carrs Billington, comments on the new developments: “these are really exciting times for Workware, and for Carr’s Billington, as we bring together the enthusiasm and expertise from existing and new colleagues, to create synergies across the business, introducing new ways of working that will bring real benefits to our customers”