David Evans Agricultural Limited – Trading as “DEAL Wales” was Founded by David Evans in 1993 and for almost 30 years has been well established as one of Wales’s best known and largest machinery dealers. Over the course of time the cultural shift towards from Agricultural machinery to Forestry and Arb equipment came initially in the form of Valtra and the twin track tractor. Naturally as their awareness and knowledge grew in this sector. As a business, new brands have to come to the forefront of the portfolio such as FSI and CAST.
With a vast customer base in their armada, and also very experienced staff in the form of Richard Jenkins – Parts Manager for 13 years and STIHL product Champion, as well as Joe Flanagan – Area Sales Manager for under a year but former employee of STIHL GB. DEAL Wales were the logical choice for Spectrum Plant when it came to appointing a dealer in the South Wales territory. A central location in the metropolis of Cardiff just outside Cardiff airport, as well as large highly furnished workshop facility is a few of the tangible things that made the appointment that more attractive.
Very quickly the volume of sales and commitment to both the FSI and CAST product became apparent and the level of proactive selling in the marketplace. The CAST SSQ15D Worky Quad saw a huge up take in both the Arb industry but also in Equine and Agriculture. A municipal mini skid loader with the versatility to increase productivity with its impressive loading and lifting capacity boasting and in-depth range of attachments for various functions. DEAL proactively sought to develop a range of their own attachments for these machines including a much needed Rotating Log Grab, 80cm Ground Flail, Side Arm Hedgecutter, Yard Scraper.
The FSI B20 Petrol Pedestrian Stump Grinder has also seen huge volumes of sales by DEAL. In the words of Joe Flanagan from DEAL “We have worked hard to get the message across to our customers how affordable this sort or machinery can be. Our finance package of £25 per week on a new B20 has become very attractive. Tree work can become so competitive on pricing especially with the volume of rouge traders in this industry. Why not offer a more unique and complete services and get that ADDED VALUE from your customers offering the whole package including removing the stump in its entirety. We have historically sold machinery to dedicated stump removal service providers but are slowly bringing the rest of the Arb industry on board and getting the message to diversify and expand their services”
In light of this and following several discussions with Spectrum Plant. The decision was mutually made by both parties for DEAL’s area of operation to be expanded covering Southern Parts of England historically untouched heading towards the Home Counties boundary. Their new area includes:-
In light of this DEAL have committed to a very large stocking plan to support sales in the expanded area. DEAL are the first UK dealer to take on the long awaited FSI B38 remote control tracked machine. This machine is set to rival the Predator P38 remote control with its narrow access capabilities and impressive cutting performance. As well as this DEAL will be the first dealer in the UK to stock the entire portfolio of FSI pedestrian and tracked machinery as well as all models of the CAST Worky Quad.
Starting from November the 1st DEAL has launched a comprehensive promotional campaign on key selling machines in this expanded set up.