All Things Arb
No Result
View All Result
  • Login
Thursday, February 25, 2021
  • Home
  • News
  • Business
  • Tech
  • Environment
  • Forestry
  • Opinion
  • Industry
  • Reviews
  • Incidents
  • Home
  • News
  • Business
  • Tech
  • Environment
  • Forestry
  • Opinion
  • Industry
  • Reviews
  • Incidents
No Result
View All Result
All Things Arb
No Result
View All Result
Home Arborist News & Updates

John Deere will not attend international trade shows in 2021

5 months ago
Reading Time: 2min read
A A
0
John Deere

John Deere

22
SHARES
312
VIEWS
Share on FacebookShare on TwitterShare on Linkedin

In order to ensure the safety of customers and  employees,  John  Deere  has  announced  that  it will  not  attend  any international agricultural and turf trade shows in Europe and the CIS during the company’s 2021 fiscal year (1 November 2020 to 31 October 2021), as this would require extensive international travel. Instead, the company will use a new marketing mix of traditional and digital tools to deliver information to customers.

RELATED POSTS

Hydraulic Hose App To Transform The Hydraulics Industry

APF 2021 confirmed as being postponed

Bracknell tree surgeon fined more than £9,000 for illegally cutting down a tree

Events of the last few months have profoundly changed everyone’s working and social lives. The protection of people’s health and safety is now more critical  than  ever,  while  maintaining  close contact  with  customers  is  still important to provide reliable services in these uncertain times.

“Farmers have done an excellent job in the emergency phase of COVID-19 to ensure food supplies. For that we wish to express our appreciation to all our customers,”  said  Denny  Docherty,  John  Deere  Vice  President  Sales  & Marketing, Region 2. “The pandemic has changed the world and our industry is undergoing a period of great change too. This also applies to our marketing activities.”

The need for a new approach to communications with customers has therefore prompted John Deere to reduce its participation in trade fairs for the time being,  and  the  company  has  decided  not  to  exhibit  at  any  international agricultural or turf show during the company’s next fiscal year, which ends on 31 October 2021.

John Deere’s key focus in 2021 will be the change in its operating model, to become  a  ‘smart  industrial  company’.  As  previously  announced,  Deere  is moving towards being a production system-based organisation, in order to build a more customer driven and streamlined business. This is one of the biggest organisational restructurings in the company’s 183-year history, which requires a change of marketing approach and an extended focus on Precision Ag technologies.

“We are also expecting a major change in the exhibition landscape, driven by COVID-19   and   digitalisation,”   said   Andreas   Jess,   John   Deere   Director Marketing, Region 2. “In the medium term, our company would welcome a new timetable to be implemented by the international trade fair organisations, to free up the show cycle across Europe. However, we will continue to support our John Deere dealers if they decide to participate in their local agricultural and turf shows, always based on the fact that the health and safety of both customers and dealers can be ensured.”

Previous Post

NEW H424 HARVESTER HEAD FOR LATER THINNING AND FINAL FELLING

Next Post

GA Plant receives the first delivery of the GreenMech EVO 165P SUB-750KGS

Related Posts

BOA Hydraulics

Hydraulic Hose App To Transform The Hydraulics Industry

2 days ago
14
Group of staff at the APF Show

APF 2021 confirmed as being postponed

3 days ago
1.9k
Bracknell tree surgeon and homeowners fined more than £9,000 for illegally cutting down tree

Bracknell tree surgeon fined more than £9,000 for illegally cutting down a tree

4 days ago
461
Active Business Centre

Bosses at Bury St Edmunds Active Business Centre ‘devastated’ after massive historic tree collapses

1 week ago
41
New EVO 205D

New engines and new EVOs kickstart 2021 for GreenMech

2 weeks ago
576
Davey Tree Expert Company

Davey launches new Talking Trees podcast

3 weeks ago
42
Next Post
GreenMech EVO 165P delivery

GA Plant receives the first delivery of the GreenMech EVO 165P SUB-750KGS

Komatsu Forest S162E Eucalyptus head

Komatsu Forest presents new harvester head adapted for eucalyptus

Tilhill launch new forestry carbon trading service

Forestry leader Till Hill launches new carbon trading system

Recommended Stories

GB-wide forestry science and innovation strategy launched

GB-wide forestry science and innovation strategy launched

11/26/2020
634
Amkodor

New timber harvester made by Belarusian Amkodor going through field trials

02/24/2021
307
Waratah HTH6225B

Waratah Forestry Equipment releases new HTH622B Series-III

10/15/2020
153

Popular Stories

  • STIHL MS881

    STIHL Launches MS 881

    517 shares
    Share 0 Tweet 0
  • Waratah launches new H424 harvester head.

    0 shares
    Share 0 Tweet 0
  • A strong overall supplier when SP Maskiner joins the Eco Log Group

    0 shares
    Share 0 Tweet 0
  • New funding for tree planting welcome – but large forests are needed to hit target

    0 shares
    Share 0 Tweet 0
  • Husqvarna to launch new 90cc chainsaws in 2021

    55 shares
    Share 0 Tweet 0
All Things Arb

Bringing you breaking news from the world of arboriculture and forestry. Get the latest news and access to all of our premium content from your favourite writers, thinkers, and experts.

Recent Posts

  • Hydraulic Hose App To Transform The Hydraulics Industry
  • APF 2021 confirmed as being postponed
  • Ash dieback disease forces council to remove dangerous trees

Categories

  • Arborist Equipment
  • Arborist News & Updates
  • Arborist Reviews
  • Business Advice for Arborists
  • Environmental News & Reports
  • Forestry News & Reports
  • Incidents & Accidents
  • Industry Events & Shows
  • Opinion Pieces
  • Technology
  • Contact us
  • Advertising
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • Subscribe

© 2017-2020 All Things Arb

No Result
View All Result
  • Home
  • Category
  • Landing Page
  • Buy JNews
  • Support Forum
  • Pre-sale Question
  • Contact Us

© 2017-2020 All Things Arb

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In